A dedicated professional with a strong foundation in search engine marketing, social media marketing & e-commerce marketing along with website development. Committed to continuous growth, learning, and achieving excellence.
“Marketing isn’t just about spreading the word, it’s about crafting stories that breathe life into brands.”
Welcome to my professional space! I’m Aabhash Roy, a dynamic Growing Performance Marketing Professional with a passion for driving growth and crafting impactful marketing strategies. My journey began with a Bachelor’s degree in Hotel Management and Catering Technology, where I delved into the intricacies of Sales & Marketing, Financial Management, Business Development, and Project Management. Transitioning into the business world, I honed my skills at Praxis Services Pvt. Ltd. in Gurugram, where I embraced the role of a Business Developer. This experience sharpened my abilities in client acquisition, relationship management, and performance reporting, all while providing exceptional support through voice and video communications.
My quest for knowledge led me to THE SEARCHBERG Marketing Agency, where I completed an enriching Digital Marketing Internship. Here, I immersed myself in Marketing Analysis, Campaign Creation, Ad Copy Writing, and Budget Pacing. I also mastered the art of Account Audits, Keyword Research, and Google Merchant Center management, ensuring optimal account health and performance. Beyond the analytics and campaigns, I have a flair for WordPress-based Website Development, which complements my marketing expertise. I’m dedicated to continuous learning and growth, always seeking new ways to drive revenue and enhance the digital presence of the brands I work with.
Performance Marketing -
SEM | SMM | E-Commerce | Web Design
Bachelor of Hotel Management & Catering Technology
Relevant Subjects - Sales & Marketing, Finance Management & Accountancy, Project Management, Business Communication, Customer Handling, Data Management & Security, Human Resource, Front Office & etc...
Business Development Associate
Pitching Clients (Through Email Marketing & Cold Calls), Meetings with Clients, Follow Ups, Documentation, Provided Support Over Voice & Video Calls, Weekly & Monthly Reports. (also support Revenue Team to bring more clients for them too.)
Performance Marketing – Intern
Marketing Analysis, Campaign Creation, Keywords Research & Analysis, Ads Copy Writing, Budget Pacing, Google Merchant Center & Account Health Check, Account Audit, Weekly & Monthly Report, Supported in Revenue Growth Planning, Supported in Daily Tasks.
SEM (Search Engine Marketing), SEO (Search Engine Optimization), SMM (Social Media Marketing), Display & Video Ads, E-Commerce Marketing, Keywords Research and Analysis, Programmatic Marketing, Google Analytics and Advance Excel,
Performance marketing maximizes ROAS through data-driven strategies, targeting specific goals like lead generation & conversions. It uses channels like SEM, SMM, & Display Ads, focusing on measurable results & efficient ad spend. Continuous optimization & analysis drive campaign effectiveness, customer engagement, & sustainable business growth.
Marketing analytics harnesses data insights for strategic optimization, bolstering decision-making & escalating business growth alongside ROAS.
Social media marketing capitalizes power of platforms like - Facebook, Instagram & LinkedIn to connect with audiences, driving brand growth & fostering community.
E-commerce marketing employs digital strategies to showcase & sell products online, enhancing the customer journey, boosting conversions & increasing revenue for businesses.
Google Ads' extensive reach and innovative ad strategies to engage diverse audiences and drive visibility across popular social platforms.
The Meta platform's extensive reach and innovative ad strategies to engage diverse audiences and drive visibility across popular social platforms.
Leverage a professional network, target B2B audiences & amplify brand visibility with strategic advertising campaigns on LinkedIn.
Showcase products effectively, reach targeted audiences & drive sales on the Amazon platform with strategic advertising campaigns.
Enhance product visibility, target specific audiences, and drive sales on the Flipkart e-commerce platform through strategic advertising initiatives.
Analyze website traffic, track user behavior & measure digital marketing performance for informed decision-making & strategic optimizations.
Website tag management, optimize user tracking & streamline data handling for precise analytics & enhanced marketing strategies.
Maximize productivity with Microsoft Office, streamline tasks, collaborate seamlessly & create professional documents effortlessly.
Expertise to create professional websites efficiently, ensuring user-friendly interfaces & seamless functionality across various devices.
Tool for crafting visually stunning websites. Help to improve engage rate, user satisfaction, higher conversion rates & improved sales.
For businesses aiming to reach targeted audiences, search ads drive visibility and engagement through strategic keyword targeting and compelling ad copy.
Ideal for businesses seeking visual engagement, these ads captivate audiences with creative visuals and impactful video content, boosting brand visibility and user engagement.
Tailored for e-commerce businesses, these ads showcase products directly in search results, attracting ready-to-buy customers and driving sales conversions efficiently.
Designed for app based business owners, these ads increase app visibility, drive downloads and enhance user engagement, maximizing app success and growth.
Targeted at local businesses, these ads drive foot traffic, enhance brand visibility and increase customer engagement, boosting store revenue and customer loyalty.
Optimize ad performance, reduce costs & boost ROAS with detailed review for advertising success.
Targeted budget strategy to optimize ad spending, maximize ROAS & achieve goals effectively.
Identify high-performing keywords to enhance ad relevance, reach the right audience & improve campaign performance.
Write ads that connect with your audience, boosting clicks and conversions for successful campaigns.
Create ads that speak to your audience, engage them effectively & meet your marketing goals.
Quick analysis is crucial pre-campaign to evaluate past performance, spot improvements, set realistic goals, strategize effective tactics.
Proficient in Performance Marketing strategies with expertise in Search Engine Marketing (SEM), Social Media Marketing (SMM), and E-commerce Marketing. Skilled in data analysis, campaign optimization, client relationship management, and strategic planning. Experienced in reporting and delivering measurable results to drive business growth and achieve marketing objectives.
CPC (Cost Per Click) is vital as it determines the amount spent for each click on ads, directly impacting campaign budget allocation and overall ad performance.
Optimizing CPC involves targeting relevant audiences, refining ad quality, strategic bidding strategies and ongoing analysis to ensure cost-effective advertising and maximize ROAS.
Conversion value in campaigns is essential as it quantifies the monetary worth of desired actions, providing insights into campaign profitability and return on investment.
Maximizing conversion value involves optimizing ad targeting, compelling ad messaging, efficient landing pages and continuous performance analysis for enhanced campaign effectiveness and revenue growth.
It is crucial to measures the effectiveness of advertising campaigns, ensuring optimal use of budget and higher revenue generation.
Achieving a high ROAS involves strategic targeting, relevant ad creatives, continuous monitoring and data-driven optimization to maximize returns on advertising investments.
We appreciate Aabhash's dedication and hard work during his internship at The Searchberg, and we wish him the
best in his future endeavors. We believe that the skills and experience he gained during his time with us will serve as a solid foundation for his career in digital marketing.
Aabhash Roy - contributions to business development and client management at Praxis Service Pvt. Ltd. were instrumental in driving our growth. His professionalism, strategic thinking, and strong communication skills made a positive impact on our projects.
Throughout his tenure at Le Meridien New Delhi, Aabhash Roy consistently showcased exemplary dedication, passion, and honesty in every task assigned to him. His hard work and commitment significantly contributed to elevating our standards of service and team collaboration.
Seeking new and exciting career opportunities where I can leverage my skills and expertise to contribute effectively to a dynamic team and drive impactful results in a collaborative and growth-oriented environment.
Ghaziabad, Uttar Pradesh, India - 201003.
aabhashroy963@gmail.com
Mobile: (+91) 88510 40322
