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  • All Posts
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Hi, I'm Aabhash Roy
Search Engine Social Media E-Commerce | MARKETING

A dedicated professional with a strong foundation in search engine marketing, social media marketing & e-commerce marketing along with website development. Committed to continuous growth, learning, and achieving excellence.

About Me

Turn Ambitions into Achievements

“Marketing isn’t just about spreading the word, it’s about crafting stories that breathe life into brands.”

Welcome to my professional space! I’m Aabhash Roy, a dynamic Growing Performance Marketing Professional with a passion for driving growth and crafting impactful marketing strategies. My journey began with a Bachelor’s degree in Hotel Management and Catering Technology, where I delved into the intricacies of Sales & Marketing, Financial Management, Business Development, and Project Management. Transitioning into the business world, I honed my skills at Praxis Services Pvt. Ltd. in Gurugram, where I embraced the role of a Business Developer. This experience sharpened my abilities in client acquisition, relationship management, and performance reporting, all while providing exceptional support through voice and video communications.

My quest for knowledge led me to THE SEARCHBERG Marketing Agency, where I completed an enriching Digital Marketing Internship. Here, I immersed myself in Marketing Analysis, Campaign Creation, Ad Copy Writing, and Budget Pacing. I also mastered the art of Account Audits, Keyword Research, and Google Merchant Center management, ensuring optimal account health and performance. Beyond the analytics and campaigns, I have a flair for WordPress-based Website Development, which complements my marketing expertise. I’m dedicated to continuous learning and growth, always seeking new ways to drive revenue and enhance the digital presence of the brands I work with.

Education & Experience

Aabhash Roy

Performance Marketing -

SEM | SMM | E-Commerce | Web Design

Why did i choose

Performance Marketing

Performance marketing maximizes ROAS through data-driven strategies, targeting specific goals like lead generation & conversions. It uses channels like SEM, SMM, & Display Ads, focusing on measurable results & efficient ad spend. Continuous optimization & analysis drive campaign effectiveness, customer engagement, & sustainable business growth.

Marketing Analysis

Marketing analytics harnesses data insights for strategic optimization, bolstering decision-making & escalating business growth alongside ROAS.

Optimization for Growth.

Leveraging data, marketing analytics measures and refines strategies, augmenting decision quality and propelling both business expansion and ROAS.

Social Media Marketing

Social media marketing capitalizes power of platforms like - Facebook, Instagram & LinkedIn to connect with audiences, driving brand growth & fostering community.

Strategic Content & Amplified Reach.

Utilizing targeted content & community management on these popular platforms, social media marketing boosts engagement & enhances ROAS.

Search Engine Marketing

Search Engine Marketing utilizes precise targeting to elevate visibility, driving informed clicks and robust business growth.

Maximized Returns.

Strategic bid management and keyword optimization in SEM ensure high-quality traffic and superior ROAS.

E-Commerce Marketing

E-commerce marketing employs digital strategies to showcase & sell products online, enhancing the customer journey, boosting conversions & increasing revenue for businesses.

Optimize Consumer Experience.

Through strategic paid ads, e-commerce marketing transforms online interest into sales, directly contributing to business growth and increased revenue.

Solid Knowledge and In-Hand Experience

PROFESSIONAL SKILL'S

Google Ads

Google Ads' extensive reach and innovative ad strategies to engage diverse audiences and drive visibility across popular social platforms.

Meta Ads

The Meta platform's extensive reach and innovative ad strategies to engage diverse audiences and drive visibility across popular social platforms.

LinkedIn Ads

Leverage a professional network, target B2B audiences & amplify brand visibility with strategic advertising campaigns on LinkedIn.

Amazon Ads

Showcase products effectively, reach targeted audiences & drive sales on the Amazon platform with strategic advertising campaigns.

Flipkart Ads

Enhance product visibility, target specific audiences, and drive sales on the Flipkart e-commerce platform through strategic advertising initiatives.

Google Analytic

Analyze website traffic, track user behavior & measure digital marketing performance for informed decision-making & strategic optimizations.

Google Tag Manager

Website tag management, optimize user tracking & streamline data handling for precise analytics & enhanced marketing strategies.

Microsoft Office

Maximize productivity with Microsoft Office, streamline tasks, collaborate seamlessly & create professional documents effortlessly.

WordPress

Expertise to create professional websites efficiently, ensuring user-friendly interfaces & seamless functionality across various devices.

Elementor

Tool for crafting visually stunning websites. Help to improve engage rate, user satisfaction, higher conversion rates & improved sales.

Campaign - Created & Managed

Search Ads

For businesses aiming to reach targeted audiences, search ads drive visibility and engagement through strategic keyword targeting and compelling ad copy.

Display & Video Ads

Ideal for businesses seeking visual engagement, these ads captivate audiences with creative visuals and impactful video content, boosting brand visibility and user engagement.

Shopping Ads

Tailored for e-commerce businesses, these ads showcase products directly in search results, attracting ready-to-buy customers and driving sales conversions efficiently.

App Promotion

Designed for app based business owners, these ads increase app visibility, drive downloads and enhance user engagement, maximizing app success and growth.

Store Location

Targeted at local businesses, these ads drive foot traffic, enhance brand visibility and increase customer engagement, boosting store revenue and customer loyalty.

  • Account Audit

    Optimize ad performance, reduce costs & boost ROAS with detailed review for advertising success.

  • Budget Strategy

    Targeted budget strategy to optimize ad spending, maximize ROAS & achieve goals effectively.

  • Keyword Research

    Identify high-performing keywords to enhance ad relevance, reach the right audience & improve campaign performance.

  • Ad Copy Writing

    Write ads that connect with your audience, boosting clicks and conversions for successful campaigns.

  • Campaign Creation

    Create ads that speak to your audience, engage them effectively & meet your marketing goals.

  • Quick Account Analysis

    Quick analysis is crucial pre-campaign to evaluate past performance, spot improvements, set realistic goals, strategize effective tactics.

Skill

My Skill

Proficient in Performance Marketing strategies with expertise in Search Engine Marketing (SEM), Social Media Marketing (SMM), and E-commerce Marketing. Skilled in data analysis, campaign optimization, client relationship management, and strategic planning. Experienced in reporting and delivering measurable results to drive business growth and achieve marketing objectives.

Cost Per Click
Conversion Value
ROAS

CPC (Cost Per Click) is vital as it determines the amount spent for each click on ads, directly impacting campaign budget allocation and overall ad performance.

Optimizing CPC involves targeting relevant audiences, refining ad quality, strategic bidding strategies and ongoing analysis to ensure cost-effective advertising and maximize ROAS.

Conversion value in campaigns is essential as it quantifies the monetary worth of desired actions, providing insights into campaign profitability and return on investment.

Maximizing conversion value involves optimizing ad targeting, compelling ad messaging, efficient landing pages and continuous performance analysis for enhanced campaign effectiveness and revenue growth.

It is crucial to measures the effectiveness of advertising campaigns, ensuring optimal use of budget and higher revenue generation.

Achieving a high ROAS involves strategic targeting, relevant ad creatives, continuous monitoring and data-driven optimization to maximize returns on advertising investments.

Competative Keywords Analysis
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Previous Companies

Testimonial

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Contact Me

Let's Work Together, Get In Touch!

Seeking new and exciting career opportunities where I can leverage my skills and expertise to contribute effectively to a dynamic team and drive impactful results in a collaborative and growth-oriented environment.

Location

Ghaziabad, Uttar Pradesh, India - 201003.

Email Address

aabhashroy963@gmail.com

Contact Number

Mobile: (+91) 88510 40322

Preferences

JOB TYPE - Full Time
[ REMOTE | HYBRID | ON-SITE ]


PREFERRED LOCATION -

- FOR HYBRID & ON-SITE JOB:
[ GURUGRAM | DELHI | NOIDA ]

- FOR REMOTE JOB:
[ INDIA | USA | UK | CANADA | DUBAI ]


WORK SHIFT - FLEXIBLE
[ MORNING | AFTERNOON | EVENING | NIGHT ]

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