Seasoned Snacks offers authentic ripe banana chips, crafted using traditional methods and fried in original coconut oil. These chips are 100% healthy and perfect for daily consumption, making them a favorite snack for health-conscious individuals. We targeted specific ASINs that aligned with the product’s category to ensure relevant exposure and maximize conversion potential. Continuous monitoring and adjustments were made throughout the campaign to refine the targeting strategy.
Day 1: Campaign launched with initial performance tracking and observations.
Day 2: Increased placement percentages to 100% to boost visibility across relevant product pages.
Day 3: Conducted a competitive analysis to identify additional high-performing ASINs to target.
Day 4: Replaced non-performing ASINs with better-targeted alternatives, optimizing the campaign to improve sales potential.
Days 5-6: Continued observation and analysis, with daily performance tracking to monitor the impact of the adjustments made.
Day 7: Final observations and analysis before the campaign concluded, with all key insights recorded.
There was an issue with the Seller Central account where the Late Dispatch Rate (LDR) exceeded 89%, far above Amazon’s required threshold of 2%. This non-compliance with Amazon’s policy impacted the media plan, although the campaign still performed well overall.
Through strategic ASIN targeting and placement adjustments, the campaign effectively increased sales for Seasoned Snacks’ banana chips. The careful selection and optimization of ASINs, paired with ongoing analysis, ensured the campaign maximized its performance within the set budget.
