Swiftie India is an e-commerce brand that specializes in Taylor Swift-inspired fashion, catering to young, fashion-forward individuals. The brand’s collections feature iconic lyrics and themes from Taylor Swift’s music, including popular designs that resonate with her fan base, also known as “Swifties.” We structured the campaign to target relevant generic keywords, optimizing placements and bids throughout the duration of the campaign to improve visibility and drive conversions.
Day 1: Launched the campaign with a focus on initial performance tracking. Analyzed how the t-shirt was performing across different placements and keyword matches.
Day 2: Optimized all placement percentages by increasing from 0% to 100% for better ad visibility in relevant placements.
Day 3: Increased the product page placement by 900%, top of the page by 200%, and the rest of the page by 200%. Non-performing keywords were replaced with new, relevant terms sourced from the search term report to increase sales potential.
Day 4: Continued observation and performance analysis, recording daily reports to track changes and improvements.
Days 5-6: Maintained consistent observation and analysis, focusing on performance data to further refine the strategy.
Day 7: Increased all placement percentages to 900%, optimizing ad visibility to ensure maximum exposure. The campaign concluded with a final analysis of overall performance.
Through continuous optimization of placements and keyword targeting, the campaign successfully drove sales for the “You’re On Your Own Kid” t-shirt. The strategic use of placement percentage adjustments and keyword refinement helped maximize ad exposure and conversion rates within the set budget.
