Brand Brief:

Unleavables is a fashion e-commerce brand offering unique, fast-printed designs on unisex t-shirts and hoodies. The brand caters to niche audiences with playful themes such as Cat Lovers, Coffee Lovers, and more. Unleavables focuses on combining style and comfort with its relatable and fun designs. We launched the campaign with a carefully selected keyword set and ad copy to appeal to cat lovers in both cities. Constant observation and strategic optimization were key to maximizing the traffic and performance of the campaign.

Optimization Timeline:

• Day 1: Campaign launch and initial performance tracking with an emphasis on keyword relevance.
• Day 2: Ad quality score improved from “Poor” to “Excellent” through optimization of headlines, descriptions, and relevant ad extensions.
• Day 3: Continued observation and analysis to gauge campaign effectiveness.
• Day 4: Keyword optimization involved replacing non-performing terms and adding new high-potential keywords from the search term report.
• Days 5-7: Regular monitoring and analysis to maintain optimal traffic performance and ensure ad relevance.

Results:

The campaign successfully drove targeted traffic to the product pages through careful keyword adjustments and ad quality improvements, staying within the allocated budget.