Unleavables is a fashion e-commerce brand offering quick-printed designs for unisex t-shirts and hoodies, featuring playful themes like Cat Lovers. The brand targets fashion-forward individuals who enjoy quirky and relatable designs. We used highly targeted Facebook ads, focusing on users interested in cats and fashion. The strategy involved constant optimization to ensure maximum traffic flow within the allocated budget.
Optimization Timeline:
Day 1: Campaign launched with initial audience targeting based on interest in cats and apparel. Performance tracking began immediately.
Day 2: Ad creative and copy were optimized to improve engagement, focusing on showcasing the Cat Lover theme.
Day 3: Adjusted targeting to improve relevance, refining the audience based on early performance insights.
Day 4: Daily monitoring continued, with ad placements optimized to improve traffic from high-performing areas.
Day 5-7: Continued observation and refinements based on traffic and engagement metrics. The campaign was adjusted as needed to maintain optimal performance.
The campaign successfully drove traffic to Unleavables’ product pages, utilizing strategic audience targeting and ad optimizations to ensure maximum exposure and engagement throughout the 7-day period.
