Brand Brief:

Unleavables is a fashion e-commerce brand offering playful, fast-printed designs on unisex t-shirts and hoodies. The Cat Lover-themed collection is one of their popular product lines, resonating with animal enthusiasts who appreciate fun and stylish clothing.We used highly targeted Facebook ads, focusing on users interested in cats and fashion. The strategy involved constant optimization to ensure maximum traffic flow within the allocated budget.

Optimization Strategy:

• Day 1: Launched the campaign, focusing on initial observation and audience engagement.
• Day 2: Optimized targeting settings and ad creatives to improve relevance and appeal.
• Day 3: Continued observation and analysis, recording daily performance metrics.
• Day 4: Paused a non-performing ad group and shifted the budget to the better-performing group.
• Days 5-6: Continued daily observation, analysis, and performance tracking.
• Day 7: Final performance analysis, reporting, and campaign closure.

Results:

Despite a limited budget, the campaign effectively drove traffic to the product pages by optimizing ad group performance and refining targeting and creatives throughout the campaign.