Unleavables is a fashion e-commerce brand known for its fast and quick printed designs. Their products, including unisex hoodies and t-shirts, feature creative, artful illustrations and playful themes like “Travels,” “Coffee Lover,” “Cat Lover,” and “Dog Lovers.” With affordable pricing and a focus on comfort and style, Unleavables aims to provide casual, laid-back fashion for those with a fun and relatable style.
Month 1: We began by conducting in-depth keyword research to identify high-traffic, low-competition terms related to travel. The primary keywords included phrases such as “Best Travel Destination” and “Comfortable Travel Hoodies.” These keywords were chosen to align with Unleavables’ travel-themed products while targeting users with a strong interest in travel fashion.
Month 2: The team launched content creation focused on blog posts around travel topics. Articles like “Best Travel Destinations for Hoodie Lovers” and “Travel-Friendly Hoodies for Every Trip” were written to target our identified keywords. On-page SEO techniques were implemented, including optimized meta tags, H2 tags, and internal linking to product pages.
Month 3: Content continued to expand, with a focus on blog topics that connected the brand’s products to specific travel experiences. We also started off-page SEO efforts, building backlinks from travel and fashion websites. Guest posts and link insertions were targeted to improve domain authority and organic ranking.
Month 4: A deep-dive analysis of blog performance was conducted, using metrics like traffic, rankings, and user engagement to identify high-performing content. Low-performing pages were optimized for better keyword targeting, and a new round of content was published to capitalize on trending travel keywords.
Month 5: The focus shifted to technical SEO, optimizing page load speed, mobile usability, and fixing any on-site issues like URL parameters and sitemap errors. Enhancements to meta descriptions and canonical tags were applied to improve search engine indexing.
Month 6: As the project neared completion, we continued to update content, adding fresh information to align with current trends in travel and fashion. We also performed a final SEO audit to ensure that all aspects of the blog and website were fully optimized for long-term traffic growth.
The SEO efforts successfully increased organic traffic to the Unleavables blog. By integrating relevant travel-related keywords and producing engaging content, we captured the attention of a highly targeted audience, helping to drive both traffic to the blog and brand awareness. Our off-page SEO efforts further strengthened the site’s domain authority, ensuring sustained growth beyond the project duration.
